Privacy Policy

Effective date: January 2025

Who we are

whydoesmybaby.com ("we", "us", "our") provides information, tools and content to help Canadian families navigate the critical years of parenthood, take quizzes, and enter contests. This policy explains what personal information we collect, how we use it, and your choices.

What this policy covers

This policy applies to our website and services available at the whydoesmybaby.com domain and any related pages (including quizzes, contests, and user experiences).

Information we collect

• Account and profile information: Name, email, password (stored by our authentication provider), and optional profile information (e.g., phone number). You may also add baby-related profile details if you choose to do so.
• Contest participation data: Information you submit to enter contests (e.g., name, contact details, eligibility checklist responses), entries history, referral relationships and codes, and bonus-entry counts.
• Referral data: Referral codes, relationships between referrer and referred user accounts, and per-contest referral entry records. We may temporarily store a referral code in your browser (cookie/localStorage) to apply it across pages.
• Quiz interactions: Quiz selections/answers and results needed to provide your outcome. We may store aggregated quiz analytics.
• User experiences: Inputs for creating interactive content such as baby cost calculator input fields - Income, employment, housing and childcare selections, benefits selections, and other inputs needed to compute cost estimates. These are processed to generate results and, if you opt to create a shareable report, associated inputs/results may be stored to enable retrieval.
• Communications: Messages you send us and your preferences for receiving updates.
• Technical data: Device/browser information, IP address, and basic request logs for security and reliability. We use cookies and similar technologies for session management, preferences, and referral continuity. If you accept analytics via our cookie banner, we may also collect data (e.g. pages visited, general device type) through our analytics provider to improve the site.

How we use your information

• Provide and improve the services: Authenticate you, render quizzes/calculator results, process contest entries and referrals, and maintain performance and reliability.
• Operate contests and referrals: Validate eligibility, prevent duplicate or fraudulent entries, calculate bonus entries, share contest entry details with partners and contact winners when applicable.
• Personalize content: Show relevant results and guidance based on your inputs and selections.
• Communicate with you: Send service messages (e.g., account, contest, or policy updates). Marketing communications are sent only with your consent, and you can opt out anytime.
• Analytics and safety: We use basic analytics (e.g. Google Analytics) for website diagnostics and reporting to understand how the site is used and to improve features, unless you have chosen to reject this in our cookie banner. We also use data to enforce terms, detect misuse, and comply with legal obligations.

Legal bases (where applicable)

We rely on consent (e.g., for marketing and certain cookies), performance of a contract (providing requested features), and our legitimate interests (service integrity, improvement, safety). When required, we will seek your consent before processing.

How we share information

We do not sell your personal information. We share information with trusted service providers only as needed to operate the service:

• Hosting and infrastructure: Our website is hosted on a modern cloud platform which processes request logs to serve the site and ensure reliability.
• Authentication and database: We use a managed backend to authenticate users and store application data such as profiles, contest entries, and referral records.
• Content management: Editorial content (blogs/quizzes) is managed via a headless CMS. We do not store sensitive personal data in our CMS.
• Analytics: We use Google Analytics for basic website diagnostics and reporting (site traffic and usage) unless you have rejected this in our cookie banner. Data is processed by Google in accordance with their policies; we do not pass personally identifiable information to analytics beyond what is needed for measurement (e.g. a pseudonymous identifier when you are signed in, to understand usage).
• Email and notifications: If used, a transactional email provider will receive only the data necessary to send messages you request or permit.

We may disclose information if required by law or to protect our rights, users, or the public. If our business undergoes a reorganization, merger, or acquisition, your information may be transferred in accordance with this policy.

Cookies and local storage

We use cookies and local storage for the purposes described below. We use basic analytics for website diagnostics and reporting unless you choose to reject it.

• Authentication/session: To keep you signed in and secure your account.
• Preferences: To remember settings (e.g., province or selections) and improve your experience.
• Referrals: To persist a referral code so it can apply to contest entries made during your visit(s).
• Analytics (basic diagnostics and reporting): We use analytics (e.g. Google Analytics) to understand site traffic and usage (e.g. pages visited, device type) to improve the site. This runs by default. If you choose "Reject" in our cookie banner, we stop using analytics cookies and do not use your data for this purpose.

Cookie consent banner

After a short delay when you first visit (or if you have not yet made a choice), we show a banner at the bottom of the page. You can accept to continue with tracking or reject to disable it. Your choice is stored in your browser (local storage) so we remember it on future visits. You can change your mind at any time by clearing your browser data for this site (e.g. clear cookies and site data for whydoesmybaby.com) and revisiting the site; the banner will appear again and you can make a new choice.

We use Google Consent Mode so that if you choose Reject, analytics cookies and storage are disabled for your visits.

You can also control or delete cookies via your browser settings. Disabling cookies may limit certain features (e.g. staying signed in).

Data retention

• Account data: Kept while your account is active and for a reasonable period afterward to comply with legal, accounting, or security obligations.
• Contest and referral records: Retained as needed for contest integrity, regulatory or tax requirements, and audit trails.
• Calculator reports: If you generate a shareable report, associated inputs/results may be stored until you delete the report or request removal.
• Logs: Kept for a limited time for security, debugging, and reliability.

Security

We use administrative, technical, and organizational measures appropriate to the risk (e.g., encryption in transit, role-based access, and least-privilege controls). No method of transmission or storage is 100% secure.

Children's privacy

Our services are designed for parents and caregivers. We do not knowingly collect personal information from children under the age of 13. If you believe a child provided personal information, please contact us and we will take appropriate steps to remove it.

Your rights and choices

Depending on your location, you may have rights to access, correct, or delete your personal information, and to withdraw consent where processing is based on consent. You can:

• Update your account details in your profile
• Opt out of marketing emails via the unsubscribe link, profile page or by contacting us
• Disable or re-enable analytics: choose "Reject" in the cookie banner to stop analytics, or clear cookies and site data for whydoesmybaby.com so the banner appears again and you can make a new choice
• Request access, correction, or deletion using the contact information provided in website

International transfers

Our service providers may process data in Canada, the United States, or other jurisdictions. We take steps to ensure appropriate safeguards are in place where required by law.

Changes to this policy

We may update this policy to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated version and revise the effective date. Material changes will be communicated when required.

Contact us

If you have questions or requests about this policy or your personal information, contact us using the email address provided in the website footer, or at: privacy@whydoesmybaby.com.